4/152 Quay Street, Auckland CBD
Auckland 1010, New Zealand

We’re Pip – we make IP simple.

Pip (formerly Potter IP) isn’t your average law firm. With deep knowledge, experience and technical expertise, our team of specialists works with you, making IP accessible, understandable — and maybe even enjoyable.

Funding Support

Through Callaghan Innovation, your business might be eligible for co–funding support. Take your business to the next level by sorting out and protecting your IP. Find out more

We Work With


“Incredibly easy to deal with, they are a breath of fresh air in an industry where professional interactions can be intimidating.”

Greig Brebner
Co-Founder GB Design Ltd and creator, Blunt Umbrellas

“The team has been nothing but helpful, understanding the challenges of bringing a new brand identity to both New Zealand and world markets.”

Clive Weston
Co-founder, Prochaine

“Their expert advice and recommendations are clear and easy to understand”.

Helen Morrell
Glorious Digital

“The champions of developing innovative IP strategies and simplifying the complex.”

CEO & co-founder, Alphagen

“It has been a great relationship for many years.”

Iain Hosie
Founder and Director, NanoLayr

“It is a pleasure working with them!”

Michael Bell
Founder and CEO, Manukora

“Epic team to work alongside”

Mauri ora, Joe Harawira
Co-founder, Managing Director, Wai Mānuka

”They really know their stuff.”

Nick Marshall
Co-Founder, Pals

“Frank, personable advice, often from POV of the client and not just creating more fees.”

Daniel Hearn
Head of Intellectual Property, Halter

“Feels more like mates meeting up rather than a provider-customer relationship.”

Mauri ora, Joe Harawira
Co-founder, Managing Director, Wai Mānuka

“We have valued their expert advice, pragmatic approach, speed in delivery, quality of work and communication style.”

Emma Hayes
Director of Regulatory Affairs and Quality Assurance and Acting General Manager, Swallowing Technologies Ltd.